Its is SO about that magic diet!!!

The coca leaf is part of everyday life for most Andean people. It is used in religious ceremony, as medicine, in fortune telling, at festivities, and almost always accompanies workers in the fields. Many outsider accounts mention the traditional use of “chewing” coca, though coca is not really chewed, but rather placed in one’s cheek for several hours to extract its mildly-stimulant juices. This practice is part of an Aymara tradition called “el pijchu” (or “akulliku” by the Quechua people) taken as part of breaks from work. It is similar to the way North American workers gather in the break room for a coffee break. Often Andean farmers, miners and other workers gather while sitting and grabbing at the green plastic bag that coca is usually sold in. In more remote or traditional communities, coca is stored in a woven “Ch’uspa” pouch that is worn as part of one’s outfit.